# EDRD

> EDRD is Eduardo Verillo's independent creative technology studio — engineering, AI and emerging tech, from early concept to production.

EDRD designs and prototypes scalable digital systems — platforms, interactive installations, physical computing and AI-assisted pipelines — for global brands, agencies and cultural institutions.

## Pages

- [Home](https://edrd.net/)
- [Projects](https://edrd.net/projects): Selected client and studio work
- [Expertise](https://edrd.net/expertise): Expertise
- [About](https://edrd.net/about): About

## Projects

- [Museum AI Platform](https://edrd.net/projects/museum-archive-ai-platform) (▆▆▆▆▆ × 1508): A concept and working technical proof of concept for an AI-powered digital archive platform — making 114,000+ records from legacy museum databases searchable via natural language,
- [Stray Works](https://edrd.net/projects/stray-works) (Stray Works × 1508): Website for a NY-based regenerative investment initiative. Scroll position drives a Lottie animation playhead frame-by-frame.
- [Style Tiles](https://edrd.net/projects/chs-style-tiles) (Carl Hansen & Søn × AKQA): RFID-tagged physical material tiles drive real-time chair rendering; QR exports the configuration for in-home AR placement.
- [Mood Filter](https://edrd.net/projects/hp-mood-filter) (HP × AKQA): A proof of concept retail installation for HP's "Made to Be Less Hated" Smart Tank printer campaign — an in-store AR face filter that transforms passers-by into exaggerated expressions
- [Global Platform](https://edrd.net/projects/dr-oetker-global) (Dr. Oetker × AKQA): Headless web platform spanning 40+ markets. 57% increase in users. Market launch reduced to environment replication.
- [Headless Platform](https://edrd.net/projects/carlsberg-headless-platform) (Carlsberg × AKQA): Centralised headless CMS replacing a fragmented multi-CMS landscape. Underpins Carlsberg, Tuborg, Brooklyn, Grimbergen, Jacobsen, Holsten, and more.
- [Interactive Panel](https://edrd.net/projects/adidas-interactive-panel) (Adidas × EDRD): 468 individually addressable incandescent bulbs controlled via a custom web interface. Self-contained commission from PCB design to installation.
- [Furniture Configurator](https://edrd.net/projects/bolia-furniture-configurator) (Bolia × AKQA): An interactive retail surface where physical NFC-tagged material samples placed on a custom tray drive real-time 3D rendering of furniture configurations on a large in-store display. A compelling concept that generated strong client interest, though it did not reach production.
- [Your Video Invitation](https://edrd.net/projects/your-video-invitation) (Wonderful Copenhagen × AKQA): A personalised video generation tool built to help Copenhagen Convention Bureau compete for international business events — The tool won a Danish Digital Award Silver and contributed to a record start for the CVB, with projections pointing to roughly €200M in business tourism turnover.
- [Interactive Tray](https://edrd.net/projects/georg-jensen-interactive-tray) (Georg Jensen × AKQA): Physical retail tray identifying products via RFID — rich product info surfaces on an integrated tablet in real time. Piloted across 4 markets.
- [The MindArt Experience](https://edrd.net/projects/the-mindart-experience) (Lundbeck × AKQA): AI-generated personalised artworks for pharmaceutical conference booths — thousands of unique pieces, activated across Budapest, Barcelona, Paris, Seoul.
- [Bottle Collection](https://edrd.net/projects/carlsberg-bottle-collection) (Carlsberg × AKQA): Searchable digital catalogue of 22,692 museum bottles — touchscreen kiosks and website, integrated with RFID visitor journey.
- [Digital Memories](https://edrd.net/projects/carlsberg-digital-memories) (Carlsberg × AKQA): Cloud-connected museum experience bridging RFID wristbands to a personal media retrieval portal — first-party data capture from 2% to 39%.
- [175 AR Experience](https://edrd.net/projects/carlsberg-175) (Carlsberg × AKQA): Web-based AR tied to Carlsberg’s 175th anniversary — image recognition on a limited-edition can anchors 3D animated scenes. No app download required.
- [Adtralza](https://edrd.net/projects/adtralza) (LEO Pharma × AKQA): Patient support app — injection guidance, reminders, tracking across rash, stress, sleep, and nutrition. Near-total patient adoption in Germany.
- [aio](https://edrd.net/projects/aio) (aio × AKQA): A conversational health and wellness coaching app, guiding users through daily check-ins across six dimensions: Rest, Drink, Breathe, Move, Eat, and Mind.
- [Earth Speakr](https://edrd.net/projects/earth-speakr) (Olafur Eliasson × AKQA): Global participatory AR artwork giving children a voice on the future of the planet. 500k+ downloads, 120+ countries, 3M+ listens.

## Posts

- [Lab: IKEA Particle Sensor Upgrade](https://edrd.net/posts/lab-ikea-particle-sensor-upgrade)

## Contact

- Email: eduardo@verillo.com
- LinkedIn: https://www.linkedin.com/in/eduardoverillo/
- GitHub: https://github.com/edverillo