BOTTLE COLLECTION
CARLSBERG x AKQA
A searchable digital catalogue of Carlsberg's museum bottle collection — 22,692 unopened bottles dating back to the 1600s, accessible on touchscreen kiosks inside the Home of Carlsberg and on the museum website. Eduardo led the technical direction and architecture, building the Firebase data model and Cloudinary image pipeline, and integrating the catalogue with the RFID wristband system so visitors could save favourites during their tour.
OVERVIEW _
The Carlsberg bottle collection is one of the largest of its kind in the world — 22,692 unopened bottles, spanning centuries of brewing history. Making it genuinely navigable was the brief: visitors on museum kiosks, and users on the website, should be able to search, filter, and browse with the same fluency.
The data model was built in Firebase, structured for fast filtering across brand, brewery, country, theme, ABV, size, and year — as well as free-text search and alphabetical browse (including Danish characters). Images are transformed and delivered via Cloudinary to ensure consistent presentation across the kiosk's high-resolution touchscreen and the museum website. Eduardo designed and built both the data architecture and the asset delivery pipeline.
The catalogue connects to the broader visitor journey through the RFID wristband system: bottles saved as favourites during a museum visit are linked to the visitor's Digital Memories session, extending the experience beyond the kiosk. The dual deployment — kiosk UI built in Unity, web version within the Carlsberg Headless Platform — was a deliberate architecture decision to keep the data model central and the presentation layer separate.
IMPACT _
22,692
Bottles
136,152
Images
Live at the Home of Carlsberg museum and at homeofcarlsberg.com. Part of a digital transformation recognised with a Danish Digital Award nomination. Covered by The Guardian, Le Monde, and Timeout.
TECHNOLOGY _
JavaScript / Node.js, Firebase (Firestore, Cloud Functions), Cloudinary, Unity (kiosk UI), Carlsberg Headless Platform (Umbraco), RFID / NFC integration
RELATED _
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