HEADLESS PLATFORM
CARLSBERG x AKQA
Centralised headless platform designed to standardise how Carlsberg websites are built and operated across brands and markets, while allowing local teams and agencies to work independently. The platform provides a common CMS layer, shared UI components, and a controlled delivery pipeline, replacing a fragmented landscape of CMSs, vendors, and stacks.
The architecture repurposed Umbraco as a headless CMS, exposing preview and published APIs consumed by static and server-rendered frontends. A containerised Node.js middle layer, webhook-driven CI/CD pipelines, and versioned packages supported automated deployments, controlled upgrades, and shared quality standards across teams.
