GLOBAL PLATFORM
DR. OETKER x AKQA

A headless web platform spanning 40+ markets, built to give one of Europe's largest food brands a single, scalable digital foundation across all its brands and subsidiaries. Eduardo served as technical director and lead architect — resetting a struggling platform, establishing the infrastructure standards, and overseeing delivery across frontend, backend, and DevOps. The result: a 57% increase in users with higher session duration, and a market launch process reduced to environment replication.

OVERVIEW _

Dr. Oetker's digital estate had grown fragmented across markets, CMSs, and vendors. The engagement was about consolidating that into something coherent: a headless microservice platform with Hygraph as the CMS, Pimcore as the PIM, and Algolia powering search — all running on Kubernetes-managed AWS infrastructure with blue/green deployments, cache pre-warming, and automated rollback.

Eduardo took on senior technical ownership of the platform, resetting the delivery model and establishing the architecture, performance standards, and quality processes needed to manage up to 100 stakeholders across 40+ markets simultaneously. He led every layer: from Kubernetes infrastructure naming conventions and CI/CD pipeline design, to Lighthouse-driven frontend standards and a Storybook component library shared across teams. Incident response, disaster recovery, client alignment — all fell within scope.

The platform enabled Dr. Oetker to launch into new markets by replicating environments — a significant operational shift from the previous fragmented model. It was featured in a Hygraph case study.

IMPACT & RECOGNITON _

Up to 100 stakeholders managed simultaneously
One-click market launch via environment replication
Featured in Hygraph case study

TECHNOLOGY _

Next.js / React
GraphQL
Hygraph (CMS)
Pimcore (PIM)
Algolia

Force.com
Storybook
GitLab CI/CD
NGINX

AWS (EKS, CloudFront, DynamoDB)
Kubernetes / Docker
Node.js
Cloudflare
ElasticSearch

RELATED PROJECTS _