GLOBAL PLATFORM
DR. OETKER x AKQA

End-to-end ownership of Dr. Oetker’s global website platform, spanning architecture, delivery, and client recovery. Built a hybrid Next.js platform backed by a GraphQL CMS and custom AWS services, integrating PIM, search, legacy systems, and a shared design system under strict performance requirements. Re-established trust by introducing stable senior ownership, enabling scalable editorial workflows across multiple markets.

Hygraph Case Study

oetker

ROLES _

Technical Direction
Technical Delivery Management
Architecture
Development

oetker

AWS Services

oetker

High-level architecture

EXPERTISE _

Services

Technical Direction
Integrations & APIs
Full-stack Engineering
AI-driven Search &
Knowledge System

Methods

Discovery & Alignment
Iterative Development
Technical Research
Architecture-first Approach
Close Collaboration

Stack

AWS, Algolia, Cloudflare, ElasticSearch, Hygraph, Pimcore, Kubernetes, Next JS, Node, Storybook, GitLab, NGINX